AshtonKeefe1Why wine? Why not? Wine is like food — it’s a way to bring people together, relax, celebrate and savor life.

Most misunderstood wine: That it has to be fancy. I hate anything too fussy. As my former boss Leslie Sbrocco used to say, “Any wine in a glass is a wine glass.”

Guilty pleasure: anything with bubbles, karaoke and ice cream 

Latest obsession: Yoga. I’m late to the game, but it’s been a life changer for my type-A personality. 

If I weren’t in wine, I’d be: a teacher

Something I’d love to do, but it scares me: Life is too short to be scared.

My dream wine party guest: Kathie Lee & Hoda

Death row wine: Champagne

Ashton Keefe is a Manhattan-based chef, culinary instructor and recipe developer specializing in seasonal, vibrant and simple food. She currently works as a food stylist for NBC’s TODAY show and celebrity chef Giada DeLaurentiis, as well as develops recipes for outlets including Cooking LightPeopleReal Simple, Shape, Food52, and Whole Foods Market. In 2015, Keefe authored her first cookbook, “Lemon & Salt: A Modern Girl’s Guide to Culinary Revelry.” Follow her at or on Twitter @ashtonkeefe.

Wines for Every Holiday Occasion

Posted by & filed under Pairings, recent.

wines for every holiday occasion

Ever aimlessly wander through the wine store, zig-zagging the aisles wondering if anyone will notice the difference between the $10 Cabernet and the $45 sparkling wine? You do, I do, everyone does. All together now. As if the holidays weren’t stressful enough. Here’s a guide of what to bring where. At the end of the… Read more »

How to Throw a Bubbly Brunch

Posted by & filed under Learn, Recommended Reads.

Citrus salad

Is there any other brunch worth hosting or attending? I think not. While everyone is making omelets and serving oj, step up your brunch game by choosing the best bubbly and pairing it with a delicious seasonal spread. Bubbles cut through fatty, rich breakfast foods and pair equally well with light salads and leaner proteins,… Read more »

5 Tips for Starting a Wine Collection

Posted by & filed under Learn, Wine 101.

As with other ventures in life, a wine cellar should stem from a passion for wine rather than monetary gain. The primary goal should be to collect wine that you like to drink and share with friends and family. As your experience and collection grows you can begin to add bottles of greater value for… Read more »

Cooking with Wine: What You Need to Know

Posted by & filed under Learn, Wine 101.

Cooking With Wine

Cooking with wine is like this: splash in the pan, splash in your glass. Voilà! Now you can cook with wine! Master this concept along with the tips below, and your definition of being a “seasoned” wine drinker just became a whole lot more interesting. Pick your price You’ve heard it before: never cook with… Read more »

Think Pink: A Guide to Choosing a Great Pink Wine

Posted by & filed under Learn, Wine 101.

pink wine guide

There’s no doubt that drinking pink is on trend. While the first warm day in April (or maybe even March) will undoubtedly usher in a season of former sorority girls and their investment banker boyfriends uncorking the pink stuff, the rainbow-ed spectrum of pale pink to orange to light red is relatively new to mainstream… Read more »